Understanding After-Tax Total Return for STR Properties
Why cash flow alone doesn't tell you what your STR is actually doing for your net worth — and what metrics do.
Coming Soon
STR intelligence and advisory for owners who treat their properties like investments.
Most STR owners make decisions with incomplete information. We give you the full picture — what your property is actually doing for your net worth — and the strategic guidance to act on it.
Intelligence
Know Where You Stand
STRVue connects operating performance, tax impact, and total return into one continuous view — adapted to your IRS owner type automatically. The numbers your PM dashboard and bookkeeping app don’t show you.
- After-tax total return — not just cash flow
- W-2 offset tracking and depreciation visibility
- Health score, hold-vs-sell modeling, equity performance
- One-click CPA handoff package
Advisory
Know What to Do About It
Should you renovate? Will it pay off? Our advisory service benchmarks your property, models the payback, structures the project for tax efficiency, and oversees execution — so you don’t overspend on a guess.
- Market benchmarking and payback modeling
- Renovation roadmap with cost seg readiness
- Project oversight and contractor management
- Post-renovation performance validation
Real Portfolio. Real Numbers.
$51,300
W-2 tax savings identified on a portfolio that looked cash-flow negative
$458K
Equity position across two properties — invisible in any PM dashboard
10-Year
Sale projection with depreciation recapture, tax modeling, and hold-vs-sell analysis
The missing intelligence layer between your accounting systems, operations reports, and your CPA.
Your accounting system tracks expenses. Your property manager tracks revenue. Your CPA pieces it together once a year. STRVue gives STR owners a continuous, investor-grade view of what their property is actually doing for their net worth.
Explore STRVue.comWhat Your Tools Miss
What your tools show
- Gross Revenue $45,900
- Operating Expenses -$35,230
- Debt Service -$84,413
- Net Cash Flow -$73,743
Looks like you're losing money.
What STRVue™ shows
- Net Cash Flow -$73,743
- W-2 Tax Savings +$51,300
- Principal Paydown +$12,666
- Appreciation (est.) +$48,750
- After-Tax Total Return +$38,973
Different picture when you see the whole equation.
Based on real portfolio data. Individual results vary.
Persona-Driven Intelligence
Your owner type changes everything.
Answers, Not Just Data
112 metrics across 8 financial sections. All persona-aware.
Investment-Grade Metrics
Cash-on-cash return, cap rate, DSCR, and a composite health score with benchmarks — per property and across your portfolio.
Real-Time Tax Intelligence
W-2 offset tracking, depreciation shield visibility, and cost segregation modeling — computed year-round, not a surprise at filing time.
One-Click CPA Package
Schedule E with IRS line references, K-1 detail, depreciation schedules — structured and ready. Saves hundreds in CPA prep fees.
- Hold vs. sell analysis — 10-year projection with recapture, capital gains, and net proceeds
- Equity performance — is your equity outperforming the S&P 500?
- Pricing — full platform access starting at $349/year. No feature gates. No per-property fees.
Should you renovate your STR — and will it actually pay off?
Most owners guess. We use data. We benchmark your property against similar ones in your market, model whether a renovation makes financial sense, structure it for tax efficiency, and oversee the work so you don’t overspend.
Benchmark
See exactly where your property ranks against comparable listings in your market
Decide
Know whether a renovation pencils — or whether the smart move is to hold
Prove
Track the results after launch and measure whether it delivered what was promised
Nobody Puts All the Pieces Together
You can hire a contractor to renovate. A consultant to advise on pricing. A cost segregation firm for the tax study. A CPA to file the return.
But nobody tells you whether the renovation is worth doing in the first place — or coordinates all of it into one plan.
That’s what we do.
How We Work
Every engagement follows a four-stage process. Each stage earns the next — we don’t sell renovation until the data justifies it.
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Capital Review — $2,000–$3,000 Cohort benchmarking against structurally comparable properties. RevPAR positioning. Structural vs. cosmetic gap attribution. Three-scenario payback modeling — conservative, mid, and optimistic — both pre-tax and tax-adjusted for qualifying owners. Delivers a clear recommendation: Renovate, Phase, or Hold.
The review may conclude that no capital deployment is justified. That honesty is the point.
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Capital Plan — $5,000–$10,000 Produced only when the Capital Review economics justify it. Detailed renovation roadmap with each category scored by revenue impact. Scope designed from day one for cost segregation readiness, partial asset disposition documentation, and bonus depreciation capture.
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Project Oversight — 5–8% of renovation budget Program management over the owner’s contractor relationship. Standardized bid packages, contractor comparison, scope and change-order management, PAD documentation during demolition, cost tracking by depreciation class, and quality walkthroughs.
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Performance Validation — Included Photography direction, listing repositioning, pricing reset guidance, and 90–120 day post-renovation performance tracking. Results calibrate the methodology and build the case study library.
Three Owner Profiles, One Methodology
High W-2 Material Participants
Active owners who meet the 100-hour material participation threshold. STR losses fully offset W-2 income. Combined with cost segregation and bonus depreciation, the effective renovation cost can drop by 35–45%.
Passive & Limited Participants
Owners who don’t meet material participation. Losses are passive and can only offset passive income. The renovation still pencils on operating economics — the tax benefit is constrained, not eliminated.
Non-Tax-Strategy Owners
Owners focused purely on operating performance. Pre-tax payback analysis with standard depreciation. No cost segregation complexity — just disciplined benchmarking, capital allocation, and execution oversight.
We use conservative modeling. We recommend Hold when the numbers don’t justify capital deployment. We don’t finalize recommendations on estimated data — actual PMS and owner data is required. All tax conclusions are made by licensed CPAs. We coordinate and document; we don’t advise on tax.
We didn’t start with software. We started with properties.
We acquired, renovated, and managed short-term rental properties — navigating cost segregation studies, bonus depreciation, material participation documentation, property manager performance, revenue optimization, and the full complexity of STR ownership across multiple IRS classifications.
Along the way, we realized two things. First, that most STR owners don’t have access to the depth of tax and investment knowledge that separates a good outcome from a great one. That’s why we formed EverLil Advisors. Second, that no tool existed to connect operating performance, tax impact, and total return into a single view. That’s why we built STRVue™.
The advisory and the platform are two sides of the same insight: serious STR investors deserve better information and better guidance than what’s available today.
Category Creator
STR Asset Intelligence didn’t exist as a category. STRVue™ defines it — the intelligence layer between your accounting systems, operations reports, and your CPA that no one else has built.
Acquisition & Renovation
Hands-on experience acquiring, evaluating, and renovating STR properties — from purchase analysis through capital deployment and repositioning.
Tax & Depreciation Expertise
Deep understanding of cost segregation, bonus depreciation, material participation, and IRS owner classification across all five personas.
Operations & Revenue
Property manager evaluation, listing optimization, revenue management, and operational performance tracking across real portfolios.
Software & Advisory
Two complementary lines of service — STRVue for continuous asset intelligence, and high-touch advisory for strategic decisions.
Built on Real Properties, Not Theory
Kiawah Island
4705 Tennis Club
Acquired July 2025. $108.8K capital improvements. Cost segregation completed — $156K allocated to 5-year personal property, 100% bonus depreciation. Live February 2026.
Isle of Palms
8000 Palmetto Dr
Acquired January 2026. $80K full renovation. Cost segregation pending. Live March 2026.
These properties are the first two case studies. Every method we recommend to clients, we tested on our own assets first.
Resources
Insights and analysis for STR owners.
Cost Segregation and Bonus Depreciation Under OBBBA
How the One Big Beautiful Bill Act restores 100% bonus depreciation and what it means for STR owners in 2025 and beyond.
Coming SoonThe Five STR Owner Personas: Why Your Tax Profile Changes Everything
The same property produces materially different tax outcomes depending on the owner's IRS classification. Here's how to identify yours.
Coming SoonHold vs. Sell: How to Model Your STR Exit
A framework for evaluating whether to hold, sell, or refinance — including depreciation recapture, capital gains, and opportunity cost.
Coming SoonWhat Your Property Manager Dashboard Doesn't Show You
The gap between operational reporting and investment analysis — and why the numbers that matter most are the ones nobody surfaces.
Coming SoonMaterial Participation for STR Owners: What You Need to Know
How material participation status affects loss treatment, W-2 offset eligibility, and the overall tax posture of your STR portfolio.
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Projects
Before and after — real renovations, real results.
Isle of Palms
8000 Palmetto Dr — Full renovation completed March 2026
Living Room
Dining
Kitchen
Master Bedroom
Guest Bedroom
Bathrooms
Outdoor
Thinking About Your Own Renovation?
We start with data, not guesswork. Our advisory process benchmarks your property, models the payback, and oversees execution — so you know the renovation will pay off before you commit.
Contact Us
Questions about STRVue™, advisory services, partnerships, or just looking to learn more.
Other Ways to Reach Us
Email us directly at info@everlil.com
We typically respond within one business day.
Explore STRVue™
See what your STR is really worth at strvue.com
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